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The Société St-Jean-Baptiste is not in the business of making changes or of entertaining people. It exists to create a sentiment for Quebec nationalism and for separation. So let's think of how changing the parade time and route plugs in to that.
Remember the kick off for the last referendum? It was a gala in Quebec City with a monologue that talked about the land, mysterious spiritual emotional attachment to the land, and the sense of a heroic past. It was a monologue filled with ghosts and the gothic sense of the people of the forest and fields. Mussolini used the same technique in selling his fascism. There was a glorification of ancient Rome. Hitler used the ancien German force in the same way, with appeals to the mysterious irrational gothic relationship of the German people to the force of their ancestors. Herman Goering was fond of dressing up as mythical figures from a legendary past. And like the gala that kicked off the referendum, it was all wrapped-up in words with supernatural suggestions, words like destiny and the mysterious bond with the land. You want to move people from the world of the real to the world of the unreal, to the world of imagination and sensation and you do that best in the night when darkness closes in and the only reality is a spotlight shining on the "fleur de lys'. And of course you do it on the streets of Old Montreal, streets rich with the ghosts of heroic ancestors. Now, most of the shadowy and mysterious buildings that create old Montreal's gothic character were actually built in the 19th century by the English. But, no matter. We are talking emotion here, not brains. In fact, emotion over brains is the whole point of the exercise. And that's why the parade is being held at night, in Old Montreal. I am Graeme Decarie (Reporter).» 99.04.27.16:35 The World Today Extraction par "Le réseau Caisse, Chartier, extraction, gestion et analyse de nouvelles"
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«The St-Jean-Baptiste parade bas been moved from daytime on Sherbrooke to nighttime on Notre-Dame. The officiel explanation is they just wanted a change and people would find this more entertaining, sure!
It's been hard to sell separation on reasoned argument because the reasons really dont hold up well to the light of day, so if I were trying to sell separation, I would give up on reason and I would go for raw emotion.